|

Michael Saunders & Company
has earned a strong reputation over the last quarter-century for
responding to customer needs and for creating sales initiatives designed
to meet those needs. They have compiled a long roster of satisfied
customers and buyers during the last 30 years. They are an established,
recognized company that has been built one transaction at a time. Over
time, Michael Saunders & Company have added several divisions in direct
response to our desire to serve the changing needs of our customers,
including commercial sales and property management, new home sales,
relocation, corporate management, mortgage services and a luxury
concierge service.
Trash Talking
the Market
by
Michael Saunders & Company on September
23, 2010
Brett Arends has had it up to here with all the trash
talk. “Enough with the doom and gloom about homeownership,” Arends, a
real estate reporter for the Wall Street Journal, says in his
latest column entitled “ 10 Reasons to Buy a Home.”
The housing market has seen troubled times. But when Time Magazine
announced in a recent cover feature that owning a home “may no longer
make economic sense,” Arends decided to draw the line against such
rubbish. In his article, he chastises Time for blatantly
contradicting a cover story it ran at the height of the boom. That
story “Home Sweet Home” celebrated the real estate boom even as it
cheerfully posed the question: “Will your house make you rich?”
Is it any wonder then why buyers are totally at sea about whether to
purchase a home in today’s market even though all indicators say there’s
rarely been a better moment in time?
Arends then proceeds to set the record straight with ten
well-grounded reasons why owning a home is a very good thing. Here are
his “Whys:”
You’ll get a great deal. Many buyers sped-up
their purchases to take advantage of the first time home buyer tax
credit, creating a temporary shortage of home buyers once the deadline
passed. With new buyers steadily creeping back into the market,
determined sellers are more than willing to come to terms.
Mortgages are cheap. 30-year fixed-rate loans
bear the lowest interest rates in recorded history.
You’ll save on taxes. You can deduct your
mortgage interest and real estate taxes from your itemized federal
taxes. You’ll also get a tax break on capital gains when you sell.
For many, these tax savings make owning a home much less expensive
than renting.
It’ll be yours. You can have all the space and
privacy you typically lack as an apartment dweller; and it will be all
yours to improve as you please.
You’ll get a better place to live. Want a better
home in a better neighborhood? You’ll probably have to buy it.
Rentals like these are hard to find.
Home ownership is a hedge against inflation.
Long-term home ownership tends to beat inflation by a couple
percentage points each year.
It’s risk capital. When the economy rebounds,
real estate prices will climb again; which will make you awfully glad
you bought when you did.
It’s forced savings. Your monthly rent is
deposited into someone else’s bank account. Your mortgage payment
helps build your own wealth through home equity accrued over the long
term.
There’s plenty to choose from. Inventories are
declining. But there is still a good selection of homes at great
prices.
Sooner or later supply and demand will balance out.
With the population forecast to grow by 100 million over the next few
decades, roughly 40 million newly-formed households will be looking
for homes. In the shorter term, with “Baby Boomers” retiring en masse,
Florida will see more than its fair share of newcomers.
For more than ten years, real estate expert Steve Harney has kept a
running comparison of the return on investment that real estate enjoys
versus other traditional forms of investing. That comparison, shown on
the graph below, speaks for itself. Even with all its recent woes
accounted for, on average $100 invested in the real estate market back
on January 1, 2000 would be worth $143.40 as of June 30, 2010; compared
with $90.10 for the Dow, $80.90 for the S&P and $53.60 for NASDAQ.
If you are thinking about purchasing a home, don’t let negative or
sensationalized headlines be your sole persuader. Even journalists who
write many of the stories behind the headlines are rebelling against the
idea that real estate is on its way out as the foundation of many
Americans’ wealth. We’ve certainly had our ups and downs over the
years, but that’s expected in every investment’s cycle. As Arends
suggests, we are getting much closer to a sustained up cycle. Read as
much as you can from the sources you trust. That way you’re most likely
to make the right decision for you, and with confidence. Above all,
don’t let trash talk rob you of one of the most opportune moments in
real estate history.
Surviving the Headlines
by
Michael Saunders & Company on September
15, 2010
Ominous, hand-wringing headlines greeted the news
late last month that July home sales across the U.S “hit the wall” after
the First Time Home Buyer Tax Credit expired. These gloomy
headlines—which are virtually guaranteed to continue unabated between
now and the end of the year—paint a very confusing picture of our local
real estate market; which, by all accounts, has been on a solid footing
throughout most of 2010. Yet the slowdown in sales affecting July—the
first month of recorded sales since the tax credit expired—is hardly
indicative of the housing backslide that many of the accompanying news
stories seem all-too-eager to suggest.
Virtually everyone who follows the market—from pundits and
prognosticators to reporters and REALTORS®—knew instinctively that a
slowdown in sales was inevitable in the wake of the tax credit’s
expiration. So why all the shock, anguish and second-guessing about the
state of our market’s health now that actual sales have borne out these
expectations? Any effective purchasing incentive—such as the home
buyer tax credit or last year’s successful Cash for Clunkers
program for car buyers—typically inspires consumers into immediate
action who might otherwise have acted more leisurely. The tax credit
essentially allowed us to borrow against future buyers at a time when
sales were urgently needed to help stabilize the market.
As expected, sales fell off in the weeks immediately following the
tax credit’s cut-off. It happened after phase one of the credit
expired, then again after its extension expired; largely because buyers
acted appropriately. They stepped-up in a sped-up time frame to take
advantage of a significant tax credit simultaneous with the lowest home
prices of a decade; not to mention the lowest mortgage rates in recorded
history. In the process, they chewed up a sizeable chunk of our
bloated housing inventory.
Of course, moving their purchases forward meant that the pool of
available buyers for properties after the tax credit would undoubtedly
shrink, albeit temporarily. No surprise there either. There’s no
better evidence that the tax incentive helped stimulate much-needed
property sales on a broad scale than the nationwide paucity in closings
that occurred immediately after it expired. Meanwhile, the pool of
active buyers is gradually replenishing itself as we approach the first
quarter of 2011, which is predicted to experience much healthier unit
sales.
So why all the worrisome headlines about the real estate market
taking a giant step backwards after such a promising first half of 2010?
Could they have anything to do with the fact that July 2010 sales
looked all the worse for being compared with sales from the same time
last year? We daresay that the gap between the two years wouldn’t have
been as wide if this July’s sales—the first month absent an official
government stimulus—weren’t being compared to a year ago when thousands
of buyers were scrambling to take advantage of a very effective one. Is
it truly indicative of the overall health of our market to form a
diagnosis based on comparing two such vastly different sales
environments? These are two extremes in search of a healthy middle
ground.
The numbers do show that there are still plenty of buyers actively
combing our market for whom low prices and unprecedented interest rates
are all the purchasing incentives they need.
Tax credit or no tax credit, buyers are still buying; as evidenced by
the 10,000 homes that sell every single day across the U.S. 10,000
yesterday, 10,000 today and 10,000 tomorrow. Though a great deal of
housing demand was quenched for the time being thanks to the tax credit,
it is expected to ramp up again in the New Year. This will occur almost
naturally because people buy homes and form new households for reasons
over and above great prices and one-time tax breaks.
A recent study shows that price, though definitely a key component of
every purchasing decision, is only one concern of the average home
buyer. Buyers also act in order to provide better, more secure
accommodations for their families, to live in a preferred neighborhood
or community; or to satisfy a long-term lifestyle goal, such as retiring
to Southwest Florida. Renters typically become buyers to wrest greater
control over their environment, to have more living space and a yard for
their children to play in; and yes, because in today’s market owning a
home can be substantially less expensive.
We
advise no one to ignore the news, so much as keep it in its proper
perspective. Read between the lines and draw your own conclusions about
the relative health of our real estate market. Sales will gather
momentum again as new demand rushes in to replenish that which was
satisfied during the great tax credit buying spree. All we have to do
is survive the headlines.
Happy Re-Birth Day
by Michael Saunders & Company on August 18, 2010
Yesterday
michaelsaunders.com was re-born after more than 14 months of intense
labor. Needless-to-say, re-developing the site was a labor of love
involving not only our technology, marketing and management teams, but
also the most nationally prominent interactive communications and web
design agency in the real estate industry. More importantly, it involved
significant input from our clients, customers, and agents.
For the fifth time since it debuted 15 years ago
michaelsaunders.com has been completely made over to provide users
with an online real estate experience more befitting of today’s vastly
improved web technology. Combining up-to-the-minute market conditions by
city with a simpler, more advanced property search function, the site has
been extensively tested by many of the industry’s leading experts—with
additional improvements the direct result of their participation.
In the end, however, it was the input of home buyers and sellers—along
with our own agents—that mattered most. These will be the site’s most
frequent end-users—and its toughest critics. So far, we’ve received raves
about its wealth of relevant content and user-friendly design.
Specifically, here are the three major features that users find
most relevant:
- A simple, straightforward search function that includes property
information delivered directly from the MLS—including big bold
photography.
- Up-to-the-minute market reports—compiled by Altos Research—a
company that pulls statistical data from a variety of sources, including
city property records, to deliver local market conditions for incorporated
cities. While traditional data sources still rely on months-old or
incomplete data, we now provide visitors to
michaelsaunders.com with a clear, concise view of current market
conditions.
- Neighborhood pages filled with content to help facilitate important
real estate decisions. These pages combine real estate listings with High
Definition community video tours, local business reviews, a library of
area photos; and much more.
Obviously the best way to find out about
michaelsaunders.com is not by reading about it; but by visiting the
site yourself and sampling its features. As always, we welcome your
comments, criticism and suggestions for improvement. It took a lot of
hard work to re-birth this “baby” and we want to make sure its just right.
|